Gaming Culture Marketing
About MYI
Gaming Culture Marketing
Customers
At MYI, we belong to a select group because we have all been able to turn our passion into our profession. As passionate nerds, we are still deeply rooted in the gaming scene. With our own projects, we continue to actively support them and keep our finger on the pulse of the community.
Our Ventures
With over 2000 gamers, SwitzerLAN is the largest LAN party in the German-speaking world and the annual highlight for the gaming community.
Future Legends is a MYI spin-off dedicated to esports talent management and influencer marketing.
mYinsanity is the most successful esports team in Switzerland. Since its foundation, the team has won numerous titles and a total of almost 1 million dollars in prize money.
The Smash Contest is Germany’s biggest competition in Super Smash Bros. Hundreds of players gather at conventions, battle against each other on the Nintendo Switch and smash for a place on the podium.
The Rival Rock Series is the most successful online tournament series for the DACH community in the blockbuster game “Fortnite”.
Rival Rush is the Rocket League league for Germany, Austria and Switzerland. In addition to online competitions, participants also play in offline events such as the in-house SwitzerLAN and gamescom LAN.
The Gamescom LAN is the most relevant and exclusive LAN in Germany. Among the participants of the LAN are the biggest creators in Germany and the event is the venue for various Twitch shows.
HeroFest is a nerd and gaming convention in Bern and, with over 20,000 visitors, is one of the biggest events in the scene in Switzerland.
The Gaming & Sport Camps enable children and young people to immerse themselves in the world of esports. In addition to gaming sessions and a sports program, the timetable also includes responsible use of the online world.
The LAN party series EEvent is legendary. Well over a dozen editions have already taken place throughout Switzerland.
Interested parties have been able to book gaming vacations at GameInn since 2021. The GameInn offers everything a gamer’s heart desires, including massages and room service directly at the gaming station.
Until 2020, we organized the official Swiss championships for FPV racers with the Swiss Drone League and hosted events throughout Switzerland.
Our Roots
From Passion to Passion & Professional
Our Wins
The Right to Play Foundation enables women in Pakistan to receive an education, brings disabled children to scouts in Rwanda and fights against the forced marriage of young girls in Ethiopia. Play promotes cognitive skills, self-confidence and creativity. This is what Right to Play is committed to. We support them as our “Charity of Choice”!
We value innovation, entrepreneurship and sustainability. Several of our team members have enjoyed or are enjoying an education at the University of St. Gallen, which shares these values with us. Today we proudly bear the HSG Spin-Off label.
