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Swisscom Hero City

Jobs from another world

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Swisscom

Play your way to a job

Let’s be honest: do real heroes still exist these days?Oh, absolutely! But even for attractive employers like Swisscom, they can be tough to find. That’s why it’s crucial in Employer Branding to look exactly where most of these heroes are. Kind of logical, right? And that’s what we did by creating an entire world from scratch in Fortnite — where it’s positively teeming with competent, smart, and super-skilled protagonists: Swisscom HeroCity. After their success, participants don’t just get bragging rights for beating challenging missions; they also get a shot at a dream job. Sounds cool? We think so too. And so do many others, since Swisscom HeroCity won Silver at the XAVER Awards and Bronze at Best of Swiss Web.  

Branded Gaming World, Consulting, Conzeption, Employer Branding, Influencer Marketing, Social Media Management, trade fair appearance, Videocontent

Are you intrigued by this case and want to find out more?
Get in touch with Luca.

Luca Hartmann

Managing Partner & COO

with myi since: 2002

favorite game: League of Legends

loves: Sports & Esports

MYI Trading Cardssidebar

Luca Hartmann

Managing Partner & COO

with myi since: 2002

favorite game: League of Legends

loves: Sports & Esports

MYI Trading Cardssidebar

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