Swisscom Hero City
Swisscom
Let’s be honest: do real heroes still exist these days?Oh, absolutely! But even for attractive employers like Swisscom, they can be tough to find. That’s why it’s crucial in Employer Branding to look exactly where most of these heroes are. Kind of logical, right? And that’s what we did by creating an entire world from scratch in Fortnite — where it’s positively teeming with competent, smart, and super-skilled protagonists: Swisscom HeroCity. After their success, participants don’t just get bragging rights for beating challenging missions; they also get a shot at a dream job. Sounds cool? We think so too. And so do many others, since Swisscom HeroCity won Silver at the XAVER Awards and Bronze at Best of Swiss Web.