Pole position in gaming

Since 2021, Opel Switzerland has been going full throttle in the Swiss esports and gaming market. As the first mover among car brands, Opel has broken new ground both nationally and within the broader Opel group, joining forces with us. By becoming the presenting partner of the biggest Swiss Rocket League championship, we’ve positioned the brand perfectly for this target audience. 

And why stop when the engine’s just warming up? Together, we launched Opel Switzerland’s TikTok channel. Since then, we’ve been posting fun content with quizzes, challenges, and sketches all about gaming. Starring two of Opel’s finest — the Mokka-e and the Zafira-e — transformed into true gaming rides. Not only do they often play the leading roles in the TikTok videos, they also draw all the attention at conventions. Even away from the gaming circuit, these two cars have been a hit at dealer events—a perfect example of how to bring gaming and mobility together under one hood.