Your carry in real life

Whether it’s in-game or in real life: fall damage is always a pain — doesn’t matter if it’s your character or your smartphone taking the hit. Sometimes it’s just really hard to keep your cool. And that’s where smile comes in. The insurance provider is known for handling cases quickly and straightforwardly — both the claim process and the insurance signup. 

To make sure even the most laser-focused gamers heard about it, we took the message straight to them in their own language. We used typical gaming moments and memes that speak to every gamer’s heart, linking them with real-life insurance cases. On Twitch and Reddit, these ads went over so well that soon everyone was talking about them. Win-win!