Swissmilk
Swissmilk
Gamers know how calming it can be to step into nature now and then, just to clear your head. In gamer lingo, we call it “touch some grass.” The game “Swissmilk Planets” from — who else — Swissmilk, lets you do exactly that without leaving your house. You play as the charming (and very hungry) cow “Lovely”, whose one goal is to chomp through 80 kg of grass as quickly as possible. Meanwhile, you’ll casually pick up some fun facts about milk.
To make sure Lovely leaves no digital blade un-chomped, we launched an online campaign across 22 channels—complete with matching assets. But that wasn’t all: at big conventions like Fantasy Basel and Popcon, our custom arcade stations (in giant Tetra Pak style!) made for a showstopping appearance—truly an udder delight!
