That’s what makes shopping fun

The beauty of shopping malls is having everything in one place – and if you can kick back and play a few rounds while you’re there, the shopping experience is pretty much perfect. That’s why we’ve partnered with Coop to host the Game Days in numerous shopping centers across every region of Switzerland since 2025.

Over the course of two weeks, mall visitors can look forward to workshops, cosplay, and gaming alongside Swiss influencers and streamers. Of course, esports is an absolute must: Teaming up with partners like Knorr and Interdiscount in 2025, we ran tournaments for EA FC and Gran Turismo 7, awarded over 5,000 francs in prize money, and sent one player to compete in the VR Tennis Finals in Las Vegas. 2026 is lined up to deliver plenty of exciting challenges and championships once again.

Naturally, we also cover the Game Days on Instagram and TikTok, reaching well over 11 million users and generating more than 22 million impressions alongside 821,000+ interactions.