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The Esports Experiment

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PostFinance

Professional Esports-Team

For most people, this sounds like a dream — and, well, it is! Esports athletes have always had a tough time in Switzerland due to the high costs. Along with PostFinance, MYI gave five Swiss “League of Legends” players the chance to realize their full potential for a year. These five rose to the top out of more than 800 applicants and could now focus entirely on training — with a professional coach, plus fitness- and mental-trainer. 

 

The project was a real beacon, showing the hidden talents in Switzerland, and also served as a launchpad for promising esports careers. One standout example: player Mahdi “Pride” Nasserzadeh made it into the youth squad of one of Europe’s most renowned teams and is still a pro athlete today. 

Consulting, Conzeption, Esports Team Management, Partnerships, Social Media Management, Storytelling, Strategy, Talent Management, trade fair appearance, Videocontent

Are you intrigued by this case and want to find out more?
Get in touch with Luca.

Luca Hartmann

Managing Partner & COO

with myi since: 2002

favorite game: League of Legends

loves: Sports & Esports

MYI Trading Cardssidebar

Luca Hartmann

Managing Partner & COO

with myi since: 2002

favorite game: League of Legends

loves: Sports & Esports

MYI Trading Cardssidebar

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