Softskills hardwired

When the pandemic forced us to stay home and some naysayers were already claiming society was losing its interpersonal skills, Roche decided to tackle the issue head-on. Together with MYI, they allowed their apprentices to unleash their creativity in a custom-built Minecraft world — showcasing top-notch communication and teamwork. And they did all this during work hours, because these skills are in high demand among employers. Super nice. Naturally, the whole project was accompanied by a big event, celebrated via livestream. And because it worked so fantastically (and even snagged us the Digital Communication Award), the event has already been repeated three times. Stonks!