DATA PROTECTION AND SECURITY
Version: February 2025
1. DATA PROTECTION AND SECURITY
MYI AG and its associated websites place the highest importance on processing your personal data and protecting your privacy.
Below, you will find the most important information regarding this topic.
Our privacy policy explains:
- What information we collect and why,
- How we use this information,
- What choices we offer you, particularly regarding access to and updates of your information.
1.1 Data Storage
1.1.1 MYI AG
All data collected by MYI AG is stored on Google LLC servers and is subject to their privacy policy
(Google Privacy Policy) and terms of use
(Google Terms of Service).
Additionally, MYI AG processes personal data on private computers and adheres to Swiss data protection standards.
1.2 Third-Party Companies and Partners
1.2.1 Mailchimp
Mailchimp is used for sending newsletters.
Personal data shared with Mailchimp:
- Email address
1.3 General Data Protection
The personal data you submit to us is processed in accordance with Swiss federal data protection legislation. If data is processed abroad, an equivalent level of protection is ensured.
1.4 Purpose of Data Use
MYI AG uses the collected data to analyze website visitors and send newsletters.
MYI AG may commission third parties to process data on its behalf. These third parties are bound by data protection regulations.
Your data will not be shared with or sold to third parties without your explicit consent.
1.5 Website Behavior Analysis Tools
We use various tools to analyze website usage and measure the effectiveness of our advertising. These include:
- Google Analytics
- Google AdWords Conversion Tracking
- Google Remarketing
- Facebook Conversion Tracking
- Mouseflow
- Borlabs Cookie
1.5.1 Google Analytics (Latest Privacy Regulations)
We use Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies that are stored on your computer and allow an analysis of your website usage.
The information generated by cookies about your website usage is generally transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website, meaning your IP address is truncated within the EU or other contracting states of the European Economic Area before being transmitted.
Google will use this information on our behalf to evaluate your website usage, compile reports on website activity, and provide additional services related to website usage.
You can prevent the storage of cookies through your browser settings. You can also prevent the collection and processing of data generated by cookies about your website usage by downloading and installing the Google Analytics opt-out browser add-on:
Google Opt-Out.
For more details on Google’s privacy policy, visit:
Google Privacy Policy.
1.5.2 Mouseflow
We use Mouseflow, an analytics tool that tracks mouse movements, clicks, and scrolling behavior. This data helps us improve website usability.
The recorded data is anonymized and does not contain personal information. You can disable Mouseflow tracking at any time via this link:
Mouseflow Opt-Out.
For more details, refer to Mouseflow’s privacy policy:
Mouseflow Privacy Policy.
1.5.3 Borlabs Cookie
Our website uses Borlabs Cookie, a solution for managing cookie consent.
Upon entering our website, you will see a cookie banner that allows you to accept or reject certain cookies. Your selection is stored in a cookie to document consent.
For more details on Borlabs’ privacy policy, visit:
Borlabs Privacy Policy.
1.7 Data Security
Please note that the internet is a global network, and transmitting data always involves certain security risks.
Despite our technical measures, data loss or manipulation by unauthorized third parties may occur. The responsibility for securing your device lies with you.
1.8 Access and Correction Rights
You can contact us at any time to inquire about which of your personal data is stored. You have the right to correct incorrect data or request deletion.
Contact:
MYI AG
Elfenaustrasse 29
3074 Muri b. Bern
Email: info@myi.ch
1.9 EU Data Protection Representative
For complaints regarding data processing, you may contact our EU data protection representative:
MYI Entertainment Deutschland GmbH
Julius-Speer-Weg 4
70825 Korntal-Münchingen
Germany
2. VERSION AND CHANGES
This privacy policy is valid as of February 2025. MYI AG reserves the right to modify it at any time without prior notice.