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For Brands with Game

One-Stop-
Shop

Blob

From consulting to implementation.

Gaming is not hype – it’s a culture that connects millions. MYI provides you with data-based insights, strategic know-how, well thought-out strategies and customized campaigns that authentically anchor your brand in the gaming communities. All from a single source.

Blob

DATA &
INSIGHTS

Precise data and accurate analyses are the key to understanding a target group. We not only provide you with hard facts from exclusive studies, but also in-depth insights directly from the scene.

  • Gaming behavior
  • Target groups
  • Gaming personas
  • Market analysis
  • Communities & Culture
Zu den Cases

STRATEGY &
IMPACT

A well thought-out strategy is the cornerstone for sustainable success. That’s why we work with you to develop effective solutions and authentic messages that inspire the gaming communities and achieve real impact.

  • Positioning
  • Brand fit
  • Employer branding
  • Strategy
Zu den Cases
Blob

CREATION &
ACTIVATION

Whether it’s the development of ideas, project planning or the final implementation – with us, you get everything from a single source: no standard solutions and no pipe-drawers, just tailor-made concepts that inspire in the long term.

  • Ideation & conception
  • events
  • Campaigning
  • Content & storytelling
  • Influencer marketing
  • social media
  • Livestreams
  • Earned Media
  • Project Management
Zu den Cases

VENTURES &
BUSINESS

Do you want to set up a new business model in the gaming sector or open up new markets with an existing brand? With our strong network, unique know-how and many years of experience, we will accompany you through to successful implementation and beyond.

  • Feasibility
  • Our network
  • Partnerships
  • Owned assets
Zu den Cases
Blob

Unsure?

Many of our customers immerse themselves in our world with an intro workshop.

In our three-hour introduction, you can expect an input presentation, a Q&A where you can ask any burning questions and a joint creative session to explore the requirements and opportunities for gaming in your industry.

These topics await you:

  • Gaming vs. esports – what are the differences?
  • Overview of the market & its stakeholders
  • Marketing, media & live streaming
  • Role & relevance of game publishers
  • Gaming target group: segments & touchpoints
  • Gaming & esports in Germany/Switzerland
  • Marketing opportunities & best cases
  • Gaming in your industry: competitor analysis, market-target-group fit etc.
  • Creative session: Brainstorming & writing adapted to the requirements and goals of your brand incl. documentation on Miro

You want more?

Of course, we also offer other intro workshops with different focal points or on individually requested topics. Interested? Get in contact.

Get in touch with Luca!

Luca Hartmann

Managing Partner & COO

with myi since: 2002

favorite game: League of Legends

loves: Sports & Esports

MYI Trading Cardssidebar

Luca Hartmann

Managing Partner & COO

with myi since: 2002

favorite game: League of Legends

loves: Sports & Esports

MYI Trading Cardssidebar

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