{"id":11642,"date":"2024-11-04T10:29:52","date_gmt":"2024-11-04T10:29:52","guid":{"rendered":"https:\/\/myi.agency\/case\/roche-minecraft-challenge\/"},"modified":"2026-09-02T11:37:59","modified_gmt":"2026-09-02T11:37:59","slug":"roche-minecraft-challenge","status":"publish","type":"case","link":"https:\/\/myi.agency\/en\/case\/roche-minecraft-challenge\/","title":{"rendered":"Roche Minecraft Challenge"},"content":{"rendered":"\r\n<section class=\"text-and-info full\" >\r\n        <div class=\"text-and-info-box\">\r\n        <div class=\"container line-before\">\r\n            <div class=\"row\">\r\n                <div class=\"col-12 col-md-4\">\r\n                    <div class=\"line-after\">\r\n                                                    <div class=\"small-headline\"><p><strong>Roche<\/strong><\/p>\n<\/div>\r\n                        \r\n                                                    <h3 class=\"subtitle\">Doing now what Employees need next<\/h3>\r\n                                            <\/div>\r\n                <\/div>\r\n                <div class=\"col-12 col-md-8\">\r\n                    <div class=\"right\">\r\n                                                    <div class=\"textcontent\"><p><span style=\"font-weight: 400;\">When the pandemic forced us to stay home and some naysayers were already claiming society was losing its interpersonal skills, Roche decided to tackle the issue head-on. Together with MYI, they allowed their apprentices to unleash their creativity in a custom-built Minecraft world \u2014 showcasing top-notch communication and teamwork. And they did all this during work hours, because these skills are in high demand among employers. Super nice. Naturally, the whole project was accompanied by a big event, celebrated via livestream. And because it worked so fantastically (and even snagged us the Digital Communication Award), the event has already been repeated three times. Stonks!\u00a0<\/span><\/p>\n<\/div>\r\n                        \r\n                                                    <div class=\"all-tags line-before\">\r\n                                                                    <span>Branded Gaming World, <\/span>\r\n                                                                    <span>Conzeption, <\/span>\r\n                                                                    <span>Digital advertisement, <\/span>\r\n                                                                    <span>Employer Branding, <\/span>\r\n                                                                    <span>Event Management, <\/span>\r\n                                                                    <span>Livestreams, <\/span>\r\n                                                                    <span>PR, <\/span>\r\n                                                                    <span>Talent Management<\/span>\r\n                                                            <\/div>\r\n                        \r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n<section class=\"gallery\" >\r\n        <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"col-12\">\r\n                <div class=\"gallery\">\r\n                    <img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Bild5.jpg\" class=\"gallery-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Bild5.jpg 1920w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Bild5-300x169.jpg 300w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Bild5-1024x576.jpg 1024w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Bild5-768x432.jpg 768w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Bild5-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Bild2.jpg\" class=\"gallery-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Bild2.jpg 1920w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Bild2-300x169.jpg 300w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Bild2-1024x576.jpg 1024w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Bild2-768x432.jpg 768w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Bild2-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Bild12.jpg\" class=\"gallery-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Bild12.jpg 1920w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Bild12-300x169.jpg 300w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Bild12-1024x576.jpg 1024w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Bild12-768x432.jpg 768w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Bild12-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/roche-minecraft-challenge-full-2.webp\" class=\"gallery-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/roche-minecraft-challenge-full-2.webp 1920w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/roche-minecraft-challenge-full-2-300x169.webp 300w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/roche-minecraft-challenge-full-2-1024x576.webp 1024w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/roche-minecraft-challenge-full-2-768x432.webp 768w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/roche-minecraft-challenge-full-2-1536x864.webp 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Bild10.jpg\" class=\"gallery-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Bild10.jpg 1920w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Bild10-300x169.jpg 300w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Bild10-1024x576.jpg 1024w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Bild10-768x432.jpg 768w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Bild10-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"lightbox\">\r\n        <div class=\"close\">&#10005;<\/div>\r\n        <div class=\"prev\">&lt;<\/div>\r\n        <div class=\"next\">&gt;<\/div>\r\n        <img decoding=\"async\" src=\"#\">\r\n    <\/div>\r\n\r\n<\/section>\r\n<section class=\"fullwidth-media\" >\r\n        <div class=\"container\">\r\n                    <video controls>\r\n                <source src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Roche-Minecraft-Challenge-Video-1.mp4#t=0.1\" type=\"video\/mp4\">\r\n                Your browser does not support the video tag.\r\n            <\/video>\r\n                    <\/div>\r\n<\/section>\r\n<section class=\"contact team team-archive full\" >\r\n\r\n    \r\n    \r\n            <div class=\"contact-box\">\r\n    \r\n        <div class=\"container\">\r\n            <div class=\"row\">\r\n                <div class=\"col-12\">\r\n\r\n                    <div class=\"form-wrap\">\r\n                        <form id=\"contactForm_6ada623ee16f2\" class=\"contactForm\" action=\"\" method=\"POST\">\r\n\r\n                                                            <div class=\"row\">\r\n                                    <div class=\"col-12 col-xl-auto col-xxl-8 form\">\r\n                                                                                    <div class=\"text\">\r\n                                                <div class=\"text-wrap\"><h3><span style=\"font-weight: 400;\"><strong>Are you intrigued by this case and want to find out more?<\/strong><br \/>\nGet in touch with Luca.<\/span><\/h3>\n<\/div>\r\n                                                <div class=\"d-block d-xl-none mini-team-card\">\r\n                                                                    <div class=\"team-card true \" data-count=\"count-1\">\r\n            <div class=\"black-card\"><\/div>\r\n            <div class=\"shaped-image\"><img decoding=\"async\" width=\"566\" height=\"800\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/Luca-Final.png\" class=\"team-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/Luca-Final.png 566w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/Luca-Final-212x300.png 212w\" sizes=\"auto, (max-width: 566px) 100vw, 566px\" \/>            <div class=\"black-background\"><\/div>\r\n            <div class=\"textcontent\">\r\n                <div class=\"info on-always\">\r\n                    <h5>Luca Hartmann<\/h5>\r\n                                            <p class=\"micro\">Managing Partner &amp; COO<\/p>\r\n                                    <\/div>\r\n\r\n                <div class=\"info on-hover\">\r\n                                            <p class=\"small\"><strong>with myi since:<\/strong>\r\n                            2002<\/p>                                            <p class=\"small\"><strong>favorite game:<\/strong>\r\n                            League of Legends<\/p>                                            <p class=\"small\"><strong>loves:<\/strong>\r\n                            Sports &amp; Esports<\/p>                <\/div>\r\n            <\/div>\r\n            <p class=\"bottom-line micro\">MYI Trading Cards<img decoding=\"async\"\r\n                    src=\"https:\/\/myi.agency\/wp-content\/themes\/myi\/assets\/images\/sidebar-dots.svg\"\r\n                    alt=\"sidebar\"><\/p>\r\n            <\/div>\r\n                            <div class=\"contact icon-count-3\">\r\n                    <a\r\n                            title=\"LinkedIn\"\r\n                            target=\"_blank\"\r\n                            href=\"https:\/\/www.linkedin.com\/in\/lucahartmann\"><img decoding=\"async\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/team-icon-linkedin.svg\" class=\"team-icon\" alt=\"\" loading=\"lazy\" \/><\/a>                    <a\r\n                            title=\"&#108;uca.hart&#109;ann&#64;my&#105;.c&#104;\" target=\"_blank\"\r\n                            href=\"mailto:&#108;&#117;c&#097;.h&#097;r&#116;&#109;&#097;nn&#064;&#109;&#121;&#105;&#046;c&#104;\"><img decoding=\"async\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/team-icon-mail.svg\" class=\"team-icon\" alt=\"\" loading=\"lazy\" \/><\/a>                    <a\r\n                            title=\"X\" target=\"_blank\"\r\n                            href=\"https:\/\/x.com\/mYiCrowd\"><img decoding=\"async\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/team-icon-x.svg\" class=\"team-icon\" alt=\"\" loading=\"lazy\" \/><\/a>                <\/div>\r\n            \r\n        <\/div>\r\n        <\/div>\r\n                                            <\/div>\r\n                                        \r\n                                        <input type=\"text\" name=\"the-hp-address\" id=\"the-hp-address\" autocomplete=\"off\">\r\n                                        <input type=\"text\" name=\"the-name\" id=\"the-name\" autocomplete=\"off\"\r\n                                            placeholder=\"Name*\" required>\r\n                                        <input type=\"email\" name=\"the-email\" id=\"the-email\" autocomplete=\"off\"\r\n                                            placeholder=\"Mail address*\" required>\r\n                                        <input type=\"text\" name=\"the-subject\" id=\"the-subject\" autocomplete=\"off\"\r\n                                            placeholder=\"Subject*\" required>\r\n                                        <textarea name=\"the-message\" id=\"the-message\"\r\n                                            placeholder=\"Message*\" required><\/textarea>\r\n                                        <input type=\"email\" name=\"the-cc-email\" id=\"the-cc-email\" autocomplete=\"off\"\r\n                                            value=\"luca.hartmann@myi.ch\" readonly>\r\n                                        <input type=\"text\" name=\"the-general-subject\" id=\"the-general-subject\"\r\n                                            autocomplete=\"off\" value=\"subject_case\" readonly>\r\n                                    <\/div>\r\n                                    <div class=\"d-none d-xl-block col-xl-auto col-xxl-4\">\r\n                                                        <div class=\"team-card true \" data-count=\"count-1\">\r\n            <div class=\"black-card\"><\/div>\r\n            <div class=\"shaped-image\"><img decoding=\"async\" width=\"566\" height=\"800\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/Luca-Final.png\" class=\"team-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/Luca-Final.png 566w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/Luca-Final-212x300.png 212w\" sizes=\"auto, (max-width: 566px) 100vw, 566px\" \/>            <div class=\"black-background\"><\/div>\r\n            <div class=\"textcontent\">\r\n                <div class=\"info on-always\">\r\n                    <h5>Luca Hartmann<\/h5>\r\n                                            <p class=\"micro\">Managing Partner &amp; COO<\/p>\r\n                                    <\/div>\r\n\r\n                <div class=\"info on-hover\">\r\n                                            <p class=\"small\"><strong>with myi since:<\/strong>\r\n                            2002<\/p>                                            <p class=\"small\"><strong>favorite game:<\/strong>\r\n                            League of Legends<\/p>                                            <p class=\"small\"><strong>loves:<\/strong>\r\n                            Sports &amp; Esports<\/p>                <\/div>\r\n            <\/div>\r\n            <p class=\"bottom-line micro\">MYI Trading Cards<img decoding=\"async\"\r\n                    src=\"https:\/\/myi.agency\/wp-content\/themes\/myi\/assets\/images\/sidebar-dots.svg\"\r\n                    alt=\"sidebar\"><\/p>\r\n            <\/div>\r\n                            <div class=\"contact icon-count-3\">\r\n                    <a\r\n                            title=\"LinkedIn\"\r\n                            target=\"_blank\"\r\n                            href=\"https:\/\/www.linkedin.com\/in\/lucahartmann\"><img decoding=\"async\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/team-icon-linkedin.svg\" class=\"team-icon\" alt=\"\" loading=\"lazy\" \/><\/a>                    <a\r\n                            title=\"l&#117;c&#97;&#46;&#104;a&#114;&#116;&#109;ann&#64;myi&#46;&#99;h\" target=\"_blank\"\r\n                            href=\"mailto:&#108;&#117;c&#097;&#046;hartm&#097;&#110;&#110;&#064;my&#105;&#046;&#099;h\"><img decoding=\"async\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/team-icon-mail.svg\" class=\"team-icon\" alt=\"\" loading=\"lazy\" \/><\/a>                    <a\r\n                            title=\"X\" target=\"_blank\"\r\n                            href=\"https:\/\/x.com\/mYiCrowd\"><img decoding=\"async\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/team-icon-x.svg\" class=\"team-icon\" alt=\"\" loading=\"lazy\" \/><\/a>                <\/div>\r\n            \r\n        <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n                            \r\n                            <div class=\"text-group col-12 col-xl-auto col-xxl-8\">\r\n                                <div class=\"checkbox-wrap\">\r\n                                    <input type=\"checkbox\" name=\"data-protection\"\r\n                                        id=\"data-protection-contactForm_6ada623ee16f2\" required>\r\n                                    <label for=\"data-protection-contactForm_6ada623ee16f2\">\r\n                                    I have read and accept the <a href=\"https:\/\/myi.agency\/en\/privacy-policy\/\" target=\"_blank\">privacy policy<\/a>                                    <\/label>\r\n                                <\/div>\r\n                                <p class=\"small\">*required<\/p>\r\n                            <\/div>\r\n\r\n                            \r\n                            <button class=\"secondary\"\r\n                                type=\"submit\"><span>Submit<\/span>\r\n                            <\/button>\r\n\r\n                                                    <\/form>\r\n\r\n                        <!-- Feedback -->\r\n                        <div class=\"feedback-message\"><\/div>\r\n                    <\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n            <\/div>\r\n    <\/section>\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Team building in a Minecraft universe: Strenghen skills through gaming.<\/p>\n","protected":false},"author":42,"featured_media":11566,"template":"","meta":{"_acf_changed":false,"footnotes":""},"subject":[408],"skills":[449,402,457,445,446,403,458,405],"class_list":["post-11642","case","type-case","status-publish","has-post-thumbnail","hentry","subject-creation-activation","skills-branded-gaming-world-en","skills-conzeption","skills-digital-advertisement-en","skills-employer-branding-en","skills-event-management-en","skills-livestreams-en","skills-pr-en","skills-talent-management-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Roche Minecraft Challenge - MYI<\/title>\n<meta name=\"description\" content=\"Roche Minecraft Challenge: soft skills hardwired. How MYI created a format during lockdown that held teams together at a distance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myi.agency\/en\/case\/roche-minecraft-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roche Minecraft Challenge\" \/>\n<meta property=\"og:description\" content=\"Roche Minecraft Challenge: soft skills hardwired. How MYI created a format during lockdown that held teams together at a distance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/myi.agency\/en\/case\/roche-minecraft-challenge\/\" \/>\n<meta property=\"og:site_name\" content=\"MYI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/myientertainment\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-02T11:37:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Case_Header_Roche_.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@myi_agency\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/myi.agency\\\/en\\\/case\\\/roche-minecraft-challenge\\\/\",\"url\":\"https:\\\/\\\/myi.agency\\\/en\\\/case\\\/roche-minecraft-challenge\\\/\",\"name\":\"Roche Minecraft Challenge - MYI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/myi.agency\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/myi.agency\\\/en\\\/case\\\/roche-minecraft-challenge\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/myi.agency\\\/en\\\/case\\\/roche-minecraft-challenge\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/myi.agency\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Case_Header_Roche_.gif\",\"datePublished\":\"2024-11-04T10:29:52+00:00\",\"dateModified\":\"2026-09-02T11:37:59+00:00\",\"description\":\"Roche Minecraft Challenge: soft skills hardwired. How MYI created a format during lockdown that held teams together at a distance.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/myi.agency\\\/en\\\/case\\\/roche-minecraft-challenge\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/myi.agency\\\/en\\\/case\\\/roche-minecraft-challenge\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/myi.agency\\\/en\\\/case\\\/roche-minecraft-challenge\\\/#primaryimage\",\"url\":\"https:\\\/\\\/myi.agency\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Case_Header_Roche_.gif\",\"contentUrl\":\"https:\\\/\\\/myi.agency\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Case_Header_Roche_.gif\",\"width\":960,\"height\":540},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/myi.agency\\\/en\\\/case\\\/roche-minecraft-challenge\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/myi.agency\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Roche Minecraft Challenge\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/myi.agency\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/myi.agency\\\/en\\\/\",\"name\":\"MYI\",\"description\":\"Marketing-, Consulting- und Event-Agentur mit Fokus Gaming und Nerd-Culture\",\"publisher\":{\"@id\":\"https:\\\/\\\/myi.agency\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/myi.agency\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/myi.agency\\\/en\\\/#organization\",\"name\":\"MYI\",\"alternateName\":\"MYI Entertainment\",\"url\":\"https:\\\/\\\/myi.agency\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/myi.agency\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/myi.agency\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/cropped-MYI_Favicon.png\",\"contentUrl\":\"https:\\\/\\\/myi.agency\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/cropped-MYI_Favicon.png\",\"width\":512,\"height\":512,\"caption\":\"MYI\"},\"image\":{\"@id\":\"https:\\\/\\\/myi.agency\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/myientertainment\\\/\",\"https:\\\/\\\/x.com\\\/myi_agency\",\"https:\\\/\\\/www.instagram.com\\\/myiagency\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/myiagency\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q141188692\"],\"description\":\"MYI ist eine Full-Service-Agentur mit Fokus auf Gaming und Nerd-Culture. Da wir selbst seit Jahren die Szene aktiv mitpr\u00e4gen, bieten wir unseren Kunden keine Standardl\u00f6sung, sondern einzigartige Insights sowie exklusive Daten direkt aus der Community. Dies erlaubt es uns, effektive Strategien und mutige Konzepte zu entwickeln und mit massgeschneiderten Kampagnen authentische Botschaften zu vermitteln, die auch wirklich ankommen. Daf\u00fcr begleiten wir unsere Kunden mit Passion und Know-How von der Beratung, \u00fcber die Idee und bis zur finalen Umsetzung.\",\"email\":\"hello@myi.agency\",\"legalName\":\"MYI AG\",\"foundingDate\":\"2016-06-16\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Roche Minecraft Challenge - MYI","description":"Roche Minecraft Challenge: soft skills hardwired. How MYI created a format during lockdown that held teams together at a distance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/myi.agency\/en\/case\/roche-minecraft-challenge\/","og_locale":"en_US","og_type":"article","og_title":"Roche Minecraft Challenge","og_description":"Roche Minecraft Challenge: soft skills hardwired. How MYI created a format during lockdown that held teams together at a distance.","og_url":"https:\/\/myi.agency\/en\/case\/roche-minecraft-challenge\/","og_site_name":"MYI","article_publisher":"https:\/\/www.facebook.com\/myientertainment\/","article_modified_time":"2026-09-02T11:37:59+00:00","og_image":[{"url":"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Case_Header_Roche_.gif","width":960,"height":540,"type":"image\/gif"}],"twitter_card":"summary_large_image","twitter_site":"@myi_agency","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/myi.agency\/en\/case\/roche-minecraft-challenge\/","url":"https:\/\/myi.agency\/en\/case\/roche-minecraft-challenge\/","name":"Roche Minecraft Challenge - MYI","isPartOf":{"@id":"https:\/\/myi.agency\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/myi.agency\/en\/case\/roche-minecraft-challenge\/#primaryimage"},"image":{"@id":"https:\/\/myi.agency\/en\/case\/roche-minecraft-challenge\/#primaryimage"},"thumbnailUrl":"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Case_Header_Roche_.gif","datePublished":"2024-11-04T10:29:52+00:00","dateModified":"2026-09-02T11:37:59+00:00","description":"Roche Minecraft Challenge: soft skills hardwired. How MYI created a format during lockdown that held teams together at a distance.","breadcrumb":{"@id":"https:\/\/myi.agency\/en\/case\/roche-minecraft-challenge\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/myi.agency\/en\/case\/roche-minecraft-challenge\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/myi.agency\/en\/case\/roche-minecraft-challenge\/#primaryimage","url":"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Case_Header_Roche_.gif","contentUrl":"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Case_Header_Roche_.gif","width":960,"height":540},{"@type":"BreadcrumbList","@id":"https:\/\/myi.agency\/en\/case\/roche-minecraft-challenge\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/myi.agency\/en\/"},{"@type":"ListItem","position":2,"name":"Roche Minecraft Challenge"}]},{"@type":"WebSite","@id":"https:\/\/myi.agency\/en\/#website","url":"https:\/\/myi.agency\/en\/","name":"MYI","description":"Marketing-, Consulting- und Event-Agentur mit Fokus Gaming und Nerd-Culture","publisher":{"@id":"https:\/\/myi.agency\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/myi.agency\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/myi.agency\/en\/#organization","name":"MYI","alternateName":"MYI Entertainment","url":"https:\/\/myi.agency\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/myi.agency\/en\/#\/schema\/logo\/image\/","url":"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/cropped-MYI_Favicon.png","contentUrl":"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/cropped-MYI_Favicon.png","width":512,"height":512,"caption":"MYI"},"image":{"@id":"https:\/\/myi.agency\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/myientertainment\/","https:\/\/x.com\/myi_agency","https:\/\/www.instagram.com\/myiagency","https:\/\/www.linkedin.com\/company\/myiagency\/","https:\/\/www.wikidata.org\/wiki\/Q141188692"],"description":"MYI ist eine Full-Service-Agentur mit Fokus auf Gaming und Nerd-Culture. Da wir selbst seit Jahren die Szene aktiv mitpr\u00e4gen, bieten wir unseren Kunden keine Standardl\u00f6sung, sondern einzigartige Insights sowie exklusive Daten direkt aus der Community. Dies erlaubt es uns, effektive Strategien und mutige Konzepte zu entwickeln und mit massgeschneiderten Kampagnen authentische Botschaften zu vermitteln, die auch wirklich ankommen. Daf\u00fcr begleiten wir unsere Kunden mit Passion und Know-How von der Beratung, \u00fcber die Idee und bis zur finalen Umsetzung.","email":"hello@myi.agency","legalName":"MYI AG","foundingDate":"2016-06-16","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"}}]}},"_links":{"self":[{"href":"https:\/\/myi.agency\/en\/wp-json\/wp\/v2\/case\/11642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myi.agency\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/myi.agency\/en\/wp-json\/wp\/v2\/types\/case"}],"author":[{"embeddable":true,"href":"https:\/\/myi.agency\/en\/wp-json\/wp\/v2\/users\/42"}],"version-history":[{"count":7,"href":"https:\/\/myi.agency\/en\/wp-json\/wp\/v2\/case\/11642\/revisions"}],"predecessor-version":[{"id":15981,"href":"https:\/\/myi.agency\/en\/wp-json\/wp\/v2\/case\/11642\/revisions\/15981"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/myi.agency\/en\/wp-json\/wp\/v2\/media\/11566"}],"wp:attachment":[{"href":"https:\/\/myi.agency\/en\/wp-json\/wp\/v2\/media?parent=11642"}],"wp:term":[{"taxonomy":"subject","embeddable":true,"href":"https:\/\/myi.agency\/en\/wp-json\/wp\/v2\/subject?post=11642"},{"taxonomy":"skills","embeddable":true,"href":"https:\/\/myi.agency\/en\/wp-json\/wp\/v2\/skills?post=11642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}