{"id":11644,"date":"2024-11-04T10:34:02","date_gmt":"2024-11-04T10:34:02","guid":{"rendered":"https:\/\/myi.agency\/case\/swisscom-herocity\/"},"modified":"2025-04-01T09:17:07","modified_gmt":"2025-04-01T09:17:07","slug":"swisscom-herocity","status":"publish","type":"case","link":"https:\/\/myi.agency\/en\/case\/swisscom-herocity\/","title":{"rendered":"Swisscom Hero City"},"content":{"rendered":"\r\n<section class=\"text-and-info full\" >\r\n        <div class=\"text-and-info-box\">\r\n        <div class=\"container line-before\">\r\n            <div class=\"row\">\r\n                <div class=\"col-12 col-md-4\">\r\n                    <div class=\"line-after\">\r\n                                                    <div class=\"small-headline\"><p><strong>Swisscom<\/strong><\/p>\n<\/div>\r\n                        \r\n                                                    <h3 class=\"subtitle\">Play your way to a job <\/h3>\r\n                                            <\/div>\r\n                <\/div>\r\n                <div class=\"col-12 col-md-8\">\r\n                    <div class=\"right\">\r\n                                                    <div class=\"textcontent\"><p><span style=\"font-weight: 400;\">Let\u2019s be honest: do real heroes still exist these days?Oh, absolutely! But even for attractive employers like Swisscom, they can be tough to find. That\u2019s why it\u2019s crucial in Employer Branding to look exactly where most of these heroes are. Kind of logical, right? And that\u2019s what we did by creating an entire world from scratch in Fortnite \u2014 where it\u2019s positively teeming with competent, smart, and super-skilled protagonists: Swisscom HeroCity. After their success, participants don\u2019t just get bragging rights for beating challenging missions; they also get a shot at a dream job. Sounds cool? We think so too. And so do many others, since Swisscom HeroCity won Silver at the XAVER Awards and Bronze at Best of Swiss Web.\u00a0\u00a0<\/span><\/p>\n<\/div>\r\n                        \r\n                                                    <div class=\"all-tags line-before\">\r\n                                                                    <span>Branded Gaming World, <\/span>\r\n                                                                    <span>Consulting, <\/span>\r\n                                                                    <span>Conzeption, <\/span>\r\n                                                                    <span>Employer Branding, <\/span>\r\n                                                                    <span>Influencer Marketing, <\/span>\r\n                                                                    <span>Social Media Management, <\/span>\r\n                                                                    <span>trade fair appearance, <\/span>\r\n                                                                    <span>Videocontent<\/span>\r\n                                                            <\/div>\r\n                        \r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n<section class=\"gallery\" >\r\n        <div class=\"container\">\r\n        <div class=\"row\">\r\n            <div class=\"col-12\">\r\n                <div class=\"gallery\">\r\n                    <img decoding=\"async\" width=\"1919\" height=\"1079\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Job_Interview2.png\" class=\"gallery-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Job_Interview2.png 1919w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Job_Interview2-300x169.png 300w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Job_Interview2-1024x576.png 1024w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Job_Interview2-768x432.png 768w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Job_Interview2-1536x864.png 1536w\" sizes=\"auto, (max-width: 1919px) 100vw, 1919px\" \/><img decoding=\"async\" width=\"1919\" height=\"1079\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Job_Interview9.png\" class=\"gallery-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Job_Interview9.png 1919w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Job_Interview9-300x169.png 300w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Job_Interview9-1024x576.png 1024w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Job_Interview9-768x432.png 768w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Job_Interview9-1536x864.png 1536w\" sizes=\"auto, (max-width: 1919px) 100vw, 1919px\" \/><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Herofest_2023_swisscom-7-scaled.jpg\" class=\"gallery-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Herofest_2023_swisscom-7-scaled.jpg 2560w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Herofest_2023_swisscom-7-300x200.jpg 300w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Herofest_2023_swisscom-7-1024x683.jpg 1024w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Herofest_2023_swisscom-7-768x512.jpg 768w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Herofest_2023_swisscom-7-1536x1024.jpg 1536w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Herofest_2023_swisscom-7-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Screenshot_2023-11-10_084052_1.png\" class=\"gallery-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Screenshot_2023-11-10_084052_1.png 1920w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Screenshot_2023-11-10_084052_1-300x169.png 300w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Screenshot_2023-11-10_084052_1-1024x576.png 1024w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Screenshot_2023-11-10_084052_1-768x432.png 768w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Screenshot_2023-11-10_084052_1-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Screenshot_2023-11-10_080340.png\" class=\"gallery-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Screenshot_2023-11-10_080340.png 1920w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Screenshot_2023-11-10_080340-300x169.png 300w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Screenshot_2023-11-10_080340-1024x576.png 1024w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Screenshot_2023-11-10_080340-768x432.png 768w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Screenshot_2023-11-10_080340-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"lightbox\">\r\n        <div class=\"close\">&#10005;<\/div>\r\n        <div class=\"prev\">&lt;<\/div>\r\n        <div class=\"next\">&gt;<\/div>\r\n        <img decoding=\"async\" src=\"#\">\r\n    <\/div>\r\n\r\n<\/section>\r\n<section class=\"fullwidth-media\" >\r\n        <div class=\"container\">\r\n                    <video controls>\r\n                <source src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/06-Swisscom_Hero_City_V2_en-1.mp4#t=0.1\" type=\"video\/mp4\">\r\n                Your browser does not support the video tag.\r\n            <\/video>\r\n                    <\/div>\r\n<\/section>\r\n<section class=\"contact team team-archive full\" >\r\n\r\n    \r\n    \r\n            <div class=\"contact-box\">\r\n    \r\n        <div class=\"container\">\r\n            <div class=\"row\">\r\n                <div class=\"col-12\">\r\n\r\n                    <div class=\"form-wrap\">\r\n                        <form id=\"contactForm_6a3d8566edab9\" class=\"contactForm\" action=\"\" method=\"POST\">\r\n\r\n                                                            <div class=\"row\">\r\n                                    <div class=\"col-12 col-xl-auto col-xxl-8 form\">\r\n                                                                                    <div class=\"text\">\r\n                                                <div class=\"text-wrap\"><h3><span style=\"font-weight: 400;\"><strong>Are you intrigued by this case and want to find out more?<\/strong><br \/>\nGet in touch with Luca.<\/span><\/h3>\n<\/div>\r\n                                                <div class=\"d-block d-xl-none mini-team-card\">\r\n                                                                    <div class=\"team-card true \" data-count=\"count-1\">\r\n            <div class=\"black-card\"><\/div>\r\n            <div class=\"shaped-image\"><img decoding=\"async\" width=\"566\" height=\"800\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/Luca-Final.png\" class=\"team-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/Luca-Final.png 566w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/Luca-Final-212x300.png 212w\" sizes=\"auto, (max-width: 566px) 100vw, 566px\" \/>            <div class=\"black-background\"><\/div>\r\n            <div class=\"textcontent\">\r\n                <div class=\"info on-always\">\r\n                    <h5>Luca Hartmann<\/h5>\r\n                                            <p class=\"micro\">Managing Partner &amp; COO<\/p>\r\n                                    <\/div>\r\n\r\n                <div class=\"info on-hover\">\r\n                                            <p class=\"small\"><strong>with myi since:<\/strong>\r\n                            2002<\/p>                                            <p class=\"small\"><strong>favorite game:<\/strong>\r\n                            League of Legends<\/p>                                            <p class=\"small\"><strong>loves:<\/strong>\r\n                            Sports &amp; Esports<\/p>                <\/div>\r\n            <\/div>\r\n            <p class=\"bottom-line micro\">MYI Trading Cards<img decoding=\"async\"\r\n                    src=\"https:\/\/myi.agency\/wp-content\/themes\/myi\/assets\/images\/sidebar-dots.svg\"\r\n                    alt=\"sidebar\"><\/p>\r\n            <\/div>\r\n                            <div class=\"contact icon-count-3\">\r\n                    <a\r\n                            title=\"LinkedIn\"\r\n                            target=\"_blank\"\r\n                            href=\"https:\/\/www.linkedin.com\/in\/lucahartmann\"><img decoding=\"async\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/team-icon-linkedin.svg\" class=\"team-icon\" alt=\"\" loading=\"lazy\" \/><\/a>                    <a\r\n                            title=\"&#108;uca&#46;hart&#109;&#97;nn&#64;myi.c&#104;\" target=\"_blank\"\r\n                            href=\"mailto:&#108;uca.&#104;&#097;rtma&#110;n&#064;myi.c&#104;\"><img decoding=\"async\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/team-icon-mail.svg\" class=\"team-icon\" alt=\"\" loading=\"lazy\" \/><\/a>                    <a\r\n                            title=\"X\" target=\"_blank\"\r\n                            href=\"https:\/\/x.com\/mYiCrowd\"><img decoding=\"async\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/team-icon-x.svg\" class=\"team-icon\" alt=\"\" loading=\"lazy\" \/><\/a>                <\/div>\r\n            \r\n        <\/div>\r\n        <\/div>\r\n                                            <\/div>\r\n                                        \r\n                                        <input type=\"text\" name=\"the-hp-address\" id=\"the-hp-address\" autocomplete=\"off\">\r\n                                        <input type=\"text\" name=\"the-name\" id=\"the-name\" autocomplete=\"off\"\r\n                                            placeholder=\"Name*\" required>\r\n                                        <input type=\"email\" name=\"the-email\" id=\"the-email\" autocomplete=\"off\"\r\n                                            placeholder=\"Mail address*\" required>\r\n                                        <input type=\"text\" name=\"the-subject\" id=\"the-subject\" autocomplete=\"off\"\r\n                                            placeholder=\"Subject*\" required>\r\n                                        <textarea name=\"the-message\" id=\"the-message\"\r\n                                            placeholder=\"Message*\" required><\/textarea>\r\n                                        <input type=\"email\" name=\"the-cc-email\" id=\"the-cc-email\" autocomplete=\"off\"\r\n                                            value=\"luca.hartmann@myi.ch\" readonly>\r\n                                        <input type=\"text\" name=\"the-general-subject\" id=\"the-general-subject\"\r\n                                            autocomplete=\"off\" value=\"subject_case\" readonly>\r\n                                    <\/div>\r\n                                    <div class=\"d-none d-xl-block col-xl-auto col-xxl-4\">\r\n                                                        <div class=\"team-card true \" data-count=\"count-1\">\r\n            <div class=\"black-card\"><\/div>\r\n            <div class=\"shaped-image\"><img decoding=\"async\" width=\"566\" height=\"800\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/Luca-Final.png\" class=\"team-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/Luca-Final.png 566w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/Luca-Final-212x300.png 212w\" sizes=\"auto, (max-width: 566px) 100vw, 566px\" \/>            <div class=\"black-background\"><\/div>\r\n            <div class=\"textcontent\">\r\n                <div class=\"info on-always\">\r\n                    <h5>Luca Hartmann<\/h5>\r\n                                            <p class=\"micro\">Managing Partner &amp; COO<\/p>\r\n                                    <\/div>\r\n\r\n                <div class=\"info on-hover\">\r\n                                            <p class=\"small\"><strong>with myi since:<\/strong>\r\n                            2002<\/p>                                            <p class=\"small\"><strong>favorite game:<\/strong>\r\n                            League of Legends<\/p>                                            <p class=\"small\"><strong>loves:<\/strong>\r\n                            Sports &amp; Esports<\/p>                <\/div>\r\n            <\/div>\r\n            <p class=\"bottom-line micro\">MYI Trading Cards<img decoding=\"async\"\r\n                    src=\"https:\/\/myi.agency\/wp-content\/themes\/myi\/assets\/images\/sidebar-dots.svg\"\r\n                    alt=\"sidebar\"><\/p>\r\n            <\/div>\r\n                            <div class=\"contact icon-count-3\">\r\n                    <a\r\n                            title=\"LinkedIn\"\r\n                            target=\"_blank\"\r\n                            href=\"https:\/\/www.linkedin.com\/in\/lucahartmann\"><img decoding=\"async\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/team-icon-linkedin.svg\" class=\"team-icon\" alt=\"\" loading=\"lazy\" \/><\/a>                    <a\r\n                            title=\"&#108;u&#99;a.h&#97;r&#116;&#109;ann&#64;my&#105;.ch\" target=\"_blank\"\r\n                            href=\"mailto:&#108;uc&#097;&#046;&#104;a&#114;t&#109;&#097;n&#110;&#064;&#109;y&#105;.&#099;h\"><img decoding=\"async\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/team-icon-mail.svg\" class=\"team-icon\" alt=\"\" loading=\"lazy\" \/><\/a>                    <a\r\n                            title=\"X\" target=\"_blank\"\r\n                            href=\"https:\/\/x.com\/mYiCrowd\"><img decoding=\"async\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/team-icon-x.svg\" class=\"team-icon\" alt=\"\" loading=\"lazy\" \/><\/a>                <\/div>\r\n            \r\n        <\/div>\r\n                                            <\/div>\r\n                                <\/div>\r\n                            \r\n                            <div class=\"text-group col-12 col-xl-auto col-xxl-8\">\r\n                                <div class=\"checkbox-wrap\">\r\n                                    <input type=\"checkbox\" name=\"data-protection\"\r\n                                        id=\"data-protection-contactForm_6a3d8566edab9\" required>\r\n                                    <label for=\"data-protection-contactForm_6a3d8566edab9\">\r\n                                    I have read and accept the <a href=\"https:\/\/myi.agency\/en\/privacy-policy\/\" target=\"_blank\">privacy policy<\/a>                                    <\/label>\r\n                                <\/div>\r\n                                <p class=\"small\">*required<\/p>\r\n                            <\/div>\r\n\r\n                            \r\n                            <button class=\"secondary\"\r\n                                type=\"submit\"><span>Submit<\/span>\r\n                            <\/button>\r\n\r\n                                                    <\/form>\r\n\r\n                        <!-- Feedback -->\r\n                        <div class=\"feedback-message\"><\/div>\r\n                    <\/div>\r\n\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n\r\n            <\/div>\r\n    <\/section>","protected":false},"excerpt":{"rendered":"<p>Fortnite skills instead of r\u00e9sum\u00e9s: land a job interview through gaming.<\/p>\n","protected":false},"author":42,"featured_media":11881,"template":"","meta":{"_acf_changed":false,"footnotes":""},"subject":[408],"skills":[449,400,402,445,451,450,447,452],"class_list":["post-11644","case","type-case","status-publish","has-post-thumbnail","hentry","subject-creation-activation","skills-branded-gaming-world-en","skills-consulting-en","skills-conzeption","skills-employer-branding-en","skills-influencer-marketing-en","skills-social-media-management-en","skills-trade-fair-appearance","skills-videocontent-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Swisscom Hero City - MYI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/myi.agency\/en\/case\/swisscom-herocity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swisscom Hero City\" \/>\n<meta property=\"og:description\" content=\"Fortnite skills instead of r\u00e9sum\u00e9s: land a job interview through gaming.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/myi.agency\/en\/case\/swisscom-herocity\/\" \/>\n<meta property=\"og:site_name\" content=\"MYI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/myientertainment\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-01T09:17:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Case_Header_Swisscom_Hero_City_.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"782\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@myientertain\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/myi.agency\/en\/case\/swisscom-herocity\/\",\"url\":\"https:\/\/myi.agency\/en\/case\/swisscom-herocity\/\",\"name\":\"Swisscom Hero City - MYI\",\"isPartOf\":{\"@id\":\"https:\/\/myi.agency\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/myi.agency\/en\/case\/swisscom-herocity\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/myi.agency\/en\/case\/swisscom-herocity\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Case_Header_Swisscom_Hero_City_.gif\",\"datePublished\":\"2024-11-04T10:34:02+00:00\",\"dateModified\":\"2025-04-01T09:17:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/myi.agency\/en\/case\/swisscom-herocity\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/myi.agency\/en\/case\/swisscom-herocity\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/myi.agency\/en\/case\/swisscom-herocity\/#primaryimage\",\"url\":\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Case_Header_Swisscom_Hero_City_.gif\",\"contentUrl\":\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Case_Header_Swisscom_Hero_City_.gif\",\"width\":782,\"height\":440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/myi.agency\/en\/case\/swisscom-herocity\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/myi.agency\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Swisscom Hero City\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/myi.agency\/#website\",\"url\":\"https:\/\/myi.agency\/\",\"name\":\"MYI\",\"description\":\"Marketing-, Consulting- und Event-Agentur mit Fokus Gaming und Nerd-Culture\",\"publisher\":{\"@id\":\"https:\/\/myi.agency\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/myi.agency\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/myi.agency\/#organization\",\"name\":\"MYI\",\"url\":\"https:\/\/myi.agency\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/myi.agency\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/cropped-MYI_Favicon.png\",\"contentUrl\":\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/cropped-MYI_Favicon.png\",\"width\":512,\"height\":512,\"caption\":\"MYI\"},\"image\":{\"@id\":\"https:\/\/myi.agency\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/myientertainment\/\",\"https:\/\/x.com\/myientertain\",\"https:\/\/www.instagram.com\/myientertainment\/\",\"https:\/\/www.linkedin.com\/company\/myi-entertainment\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Swisscom Hero City - MYI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/myi.agency\/en\/case\/swisscom-herocity\/","og_locale":"en_US","og_type":"article","og_title":"Swisscom Hero City","og_description":"Fortnite skills instead of r\u00e9sum\u00e9s: land a job interview through gaming.","og_url":"https:\/\/myi.agency\/en\/case\/swisscom-herocity\/","og_site_name":"MYI","article_publisher":"https:\/\/www.facebook.com\/myientertainment\/","article_modified_time":"2025-04-01T09:17:07+00:00","og_image":[{"url":"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Case_Header_Swisscom_Hero_City_.gif","width":782,"height":440,"type":"image\/gif"}],"twitter_card":"summary_large_image","twitter_site":"@myientertain","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/myi.agency\/en\/case\/swisscom-herocity\/","url":"https:\/\/myi.agency\/en\/case\/swisscom-herocity\/","name":"Swisscom Hero City - MYI","isPartOf":{"@id":"https:\/\/myi.agency\/#website"},"primaryImageOfPage":{"@id":"https:\/\/myi.agency\/en\/case\/swisscom-herocity\/#primaryimage"},"image":{"@id":"https:\/\/myi.agency\/en\/case\/swisscom-herocity\/#primaryimage"},"thumbnailUrl":"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Case_Header_Swisscom_Hero_City_.gif","datePublished":"2024-11-04T10:34:02+00:00","dateModified":"2025-04-01T09:17:07+00:00","breadcrumb":{"@id":"https:\/\/myi.agency\/en\/case\/swisscom-herocity\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/myi.agency\/en\/case\/swisscom-herocity\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/myi.agency\/en\/case\/swisscom-herocity\/#primaryimage","url":"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Case_Header_Swisscom_Hero_City_.gif","contentUrl":"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/Case_Header_Swisscom_Hero_City_.gif","width":782,"height":440},{"@type":"BreadcrumbList","@id":"https:\/\/myi.agency\/en\/case\/swisscom-herocity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/myi.agency\/en\/"},{"@type":"ListItem","position":2,"name":"Swisscom Hero City"}]},{"@type":"WebSite","@id":"https:\/\/myi.agency\/#website","url":"https:\/\/myi.agency\/","name":"MYI","description":"Marketing-, Consulting- und Event-Agentur mit Fokus Gaming und Nerd-Culture","publisher":{"@id":"https:\/\/myi.agency\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/myi.agency\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/myi.agency\/#organization","name":"MYI","url":"https:\/\/myi.agency\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/myi.agency\/#\/schema\/logo\/image\/","url":"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/cropped-MYI_Favicon.png","contentUrl":"https:\/\/myi.agency\/wp-content\/uploads\/2024\/11\/cropped-MYI_Favicon.png","width":512,"height":512,"caption":"MYI"},"image":{"@id":"https:\/\/myi.agency\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/myientertainment\/","https:\/\/x.com\/myientertain","https:\/\/www.instagram.com\/myientertainment\/","https:\/\/www.linkedin.com\/company\/myi-entertainment\/"]}]}},"_links":{"self":[{"href":"https:\/\/myi.agency\/en\/wp-json\/wp\/v2\/case\/11644","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/myi.agency\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/myi.agency\/en\/wp-json\/wp\/v2\/types\/case"}],"author":[{"embeddable":true,"href":"https:\/\/myi.agency\/en\/wp-json\/wp\/v2\/users\/42"}],"version-history":[{"count":8,"href":"https:\/\/myi.agency\/en\/wp-json\/wp\/v2\/case\/11644\/revisions"}],"predecessor-version":[{"id":13464,"href":"https:\/\/myi.agency\/en\/wp-json\/wp\/v2\/case\/11644\/revisions\/13464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/myi.agency\/en\/wp-json\/wp\/v2\/media\/11881"}],"wp:attachment":[{"href":"https:\/\/myi.agency\/en\/wp-json\/wp\/v2\/media?parent=11644"}],"wp:term":[{"taxonomy":"subject","embeddable":true,"href":"https:\/\/myi.agency\/en\/wp-json\/wp\/v2\/subject?post=11644"},{"taxonomy":"skills","embeddable":true,"href":"https:\/\/myi.agency\/en\/wp-json\/wp\/v2\/skills?post=11644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}