{"id":12488,"date":"2025-02-04T15:49:50","date_gmt":"2025-02-04T15:49:50","guid":{"rendered":"https:\/\/myi.agency\/case\/herofest\/"},"modified":"2026-09-02T11:27:10","modified_gmt":"2026-09-02T11:27:10","slug":"herofest","status":"publish","type":"case","link":"https:\/\/myi.agency\/en\/case\/herofest\/","title":{"rendered":"HeroFest"},"content":{"rendered":"\r\n<section class=\"text-and-info full\" >\r\n        <div class=\"text-and-info-box\">\r\n        <div class=\"container line-before\">\r\n            <div class=\"row\">\r\n                <div class=\"col-12 col-md-4\">\r\n                    <div class=\"line-after\">\r\n                                                    <div class=\"small-headline\"><p><strong>Venture<\/strong><\/p>\n<\/div>\r\n                        \r\n                                                    <h3 class=\"subtitle\">Gaming- and Nerd-Convention<\/h3>\r\n                                            <\/div>\r\n                <\/div>\r\n                <div class=\"col-12 col-md-8\">\r\n                    <div class=\"right\">\r\n                                                    <div class=\"textcontent\"><p><span style=\"font-weight: 400;\">Since 2018, HeroFest has become a non-negotiable event in Swiss nerd- and gaming-calendars \u2014 carved in neon letters, no less. Over the course of three days, we celebrate an annual festival in the halls of BERNEXPO that covers everything from gaming, esports, cosplay, art, anime and fantasy, tabletop, board and trading card games to food and loads of fan merch.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visitors can let their passions run wild, dive into other worlds, or discover new ones. Alongside countless exhibitor booths and thrilling shows, you\u2019ll also find the best view of the SwitzerLAN \u2014 one of the largest LAN parties in the world, happening at the same time which also happens to be co-organized by MYI and BernExpo as well.\u00a0<\/span><\/p>\n<\/div>\r\n                        \r\n                                                    <div class=\"all-tags line-before\">\r\n                                                                    <span>Conzeption, <\/span>\r\n                                                                    <span>Digital advertisement, <\/span>\r\n                                                                    <span>Esports Competition, <\/span>\r\n                                                                    <span>Event Management, <\/span>\r\n                                                                    <span>Influencer Marketing, <\/span>\r\n                                                                    <span>Out of Home, <\/span>\r\n                                                                    <span>Partnerships, <\/span>\r\n                                                                    <span>PR, <\/span>\r\n                                                                    <span>Shows, <\/span>\r\n                                                                    <span>Social Media Management, <\/span>\r\n                                                                    <span>Strategy, <\/span>\r\n                                                                    <span>trade fair appearance, <\/span>\r\n                                                                    <span>Videocontent<\/span>\r\n                                                            <\/div>\r\n                        \r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n<section class=\"fullwidth-media\" >\r\n  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https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/day2_HQ-411-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/HEF24_Cosplay5-scaled.jpg\" class=\"gallery-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/HEF24_Cosplay5-scaled.jpg 2560w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/HEF24_Cosplay5-300x200.jpg 300w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/HEF24_Cosplay5-1024x683.jpg 1024w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/HEF24_Cosplay5-768x512.jpg 768w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/HEF24_Cosplay5-1536x1024.jpg 1536w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/HEF24_Cosplay5-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Day1_HQ-197-scaled.jpg\" class=\"gallery-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Day1_HQ-197-scaled.jpg 2560w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Day1_HQ-197-300x200.jpg 300w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Day1_HQ-197-1024x683.jpg 1024w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Day1_HQ-197-768x512.jpg 768w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Day1_HQ-197-1536x1024.jpg 1536w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Day1_HQ-197-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Day2_4K-346-scaled.jpg\" class=\"gallery-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Day2_4K-346-scaled.jpg 2560w, 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https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Day2_4K-1074-768x512.jpg 768w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Day2_4K-1074-1536x1024.jpg 1536w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Day2_4K-1074-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/HEF24_Besuchende-scaled.jpg\" class=\"gallery-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/HEF24_Besuchende-scaled.jpg 2560w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/HEF24_Besuchende-300x200.jpg 300w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/HEF24_Besuchende-1024x683.jpg 1024w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/HEF24_Besuchende-768x512.jpg 768w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/HEF24_Besuchende-1536x1024.jpg 1536w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/HEF24_Besuchende-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Day2_4K-1005-1-scaled.jpg\" class=\"gallery-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Day2_4K-1005-1-scaled.jpg 2560w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Day2_4K-1005-1-300x200.jpg 300w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Day2_4K-1005-1-1024x683.jpg 1024w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Day2_4K-1005-1-768x512.jpg 768w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Day2_4K-1005-1-1536x1024.jpg 1536w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Day2_4K-1005-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    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  <div class=\"text-wrap\"><h3><span style=\"font-weight: 400;\"><strong>Are you intrigued by this case and want to find out more?<\/strong><br \/>\nGet in touch with Roberto.<\/span><\/h3>\n<\/div>\r\n                                                <div class=\"d-block d-xl-none mini-team-card\">\r\n                                                                    <div class=\"team-card true \" data-count=\"count-1\">\r\n            <div class=\"black-card\"><\/div>\r\n            <div class=\"shaped-image\"><img decoding=\"async\" width=\"566\" height=\"800\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2025\/01\/Roberto-final.webp\" class=\"team-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/myi.agency\/wp-content\/uploads\/2025\/01\/Roberto-final.webp 566w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/01\/Roberto-final-212x300.webp 212w\" sizes=\"auto, (max-width: 566px) 100vw, 566px\" \/>            <div class=\"black-background\"><\/div>\r\n            <div class=\"textcontent\">\r\n                <div class=\"info on-always\">\r\n                    <h5>Roberto Pompeo<\/h5>\r\n                                            <p class=\"micro\">Partner &amp; Chief Financial Officer<\/p>\r\n                                    <\/div>\r\n\r\n                <div class=\"info on-hover\">\r\n                                            <p class=\"small\"><strong>with myi since:<\/strong>\r\n                            2019<\/p>                                            <p class=\"small\"><strong>favorite game:<\/strong>\r\n                            League of Legends<\/p>                                            <p class=\"small\"><strong>loves:<\/strong>\r\n                            Esports, Youtube, Fitness<\/p>                <\/div>\r\n            <\/div>\r\n            <p class=\"bottom-line micro\">MYI Trading Cards<img decoding=\"async\"\r\n                    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<\/section>","protected":false},"excerpt":{"rendered":"<p>Nerd-Convention with gaming, esports, cosplay, fantasy, and more.<\/p>\n","protected":false},"author":42,"featured_media":12688,"template":"","meta":{"_acf_changed":false,"footnotes":""},"subject":[408,407,409,410],"skills":[402,457,456,446,451,460,453,458,459,450,448,447,452],"class_list":["post-12488","case","type-case","status-publish","has-post-thumbnail","hentry","subject-creation-activation","subject-data-insights","subject-strategy-impact","subject-ventures-business-en","skills-conzeption","skills-digital-advertisement-en","skills-esports-competition-en","skills-event-management-en","skills-influencer-marketing-en","skills-out-of-home-en","skills-partnerships","skills-pr-en","skills-shows-en","skills-social-media-management-en","skills-strategy","skills-trade-fair-appearance","skills-videocontent-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - 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