{"id":12490,"date":"2025-02-04T15:44:14","date_gmt":"2025-02-04T15:44:14","guid":{"rendered":"https:\/\/myi.agency\/case\/helix\/"},"modified":"2026-09-02T11:38:28","modified_gmt":"2026-09-02T11:38:28","slug":"helix","status":"publish","type":"case","link":"https:\/\/myi.agency\/en\/case\/helix\/","title":{"rendered":"PostFinance Helix"},"content":{"rendered":"\r\n
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PostFinance<\/strong><\/p>\n<\/div>\r\n \r\n

Professional Esports-Team <\/h3>\r\n <\/div>\r\n <\/div>\r\n
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For most people, this sounds like a dream \u2014 and, well, it is! Esports athletes have always had a tough time in Switzerland due to the high costs. Along with PostFinance, MYI gave five Swiss \u201cLeague of Legends\u201d players the chance to realize their full potential for a year. These five rose to the top out of more than 800 applicants and could now focus entirely on training \u2014 with a professional coach, plus fitness- and mental-trainer.\u00a0<\/span><\/p>\n

The project was a real beacon, showing the hidden talents in Switzerland, and also served as a launchpad for promising esports careers. One standout example: player Mahdi \u201cPride\u201d Nasserzadeh made it into the youth squad of one of Europe\u2019s most renowned teams and is still a pro athlete today.\u00a0<\/span><\/p>\n<\/div>\r\n \r\n

\r\n Consulting, <\/span>\r\n Conzeption, <\/span>\r\n Esports Team Management, <\/span>\r\n Partnerships, <\/span>\r\n Social Media Management, <\/span>\r\n Storytelling, <\/span>\r\n Strategy, <\/span>\r\n Talent Management, <\/span>\r\n trade fair appearance, <\/span>\r\n Videocontent<\/span>\r\n <\/div>\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n
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✕<\/div>\r\n
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Are you intrigued by this case and want to find out more?<\/strong>
\nGet in touch with Luca.<\/span><\/h3>\n<\/div>\r\n
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Luca Hartmann<\/h5>\r\n

Managing Partner & COO<\/p>\r\n <\/div>\r\n\r\n

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with myi since:<\/strong>\r\n 2002<\/p>

favorite game:<\/strong>\r\n League of Legends<\/p>

loves:<\/strong>\r\n Sports & Esports<\/p> <\/div>\r\n <\/div>\r\n

MYI Trading Cards\"sidebar\"<\/p>\r\n <\/div>\r\n

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