{"id":12492,"date":"2025-02-04T15:31:39","date_gmt":"2025-02-04T15:31:39","guid":{"rendered":"https:\/\/myi.agency\/case\/opel\/"},"modified":"2026-09-02T11:27:45","modified_gmt":"2026-09-02T11:27:45","slug":"opel","status":"publish","type":"case","link":"https:\/\/myi.agency\/en\/case\/opel\/","title":{"rendered":"Opel"},"content":{"rendered":"\r\n
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Opel<\/strong><\/p>\n<\/div>\r\n \r\n

First Mover<\/h3>\r\n <\/div>\r\n <\/div>\r\n
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Since 2021, Opel Switzerland has been going full throttle in the Swiss esports and gaming market. As the first mover among car brands, Opel has broken new ground both nationally and within the broader Opel group, joining forces with us. By becoming the presenting partner of the biggest Swiss Rocket League championship, we\u2019ve positioned the brand perfectly for this target audience.\u00a0<\/span><\/p>\n

And why stop when the engine\u2019s just warming up? Together, we launched Opel Switzerland\u2019s TikTok channel. Since then, we\u2019ve been posting fun content with quizzes, challenges, and sketches all about gaming. Starring two of Opel\u2019s finest \u2014 the Mokka-e and the Zafira-e \u2014 transformed into true gaming rides. Not only do they often play the leading roles in the TikTok videos, they also draw all the attention at conventions. Even away from the gaming circuit, these two cars have been a hit at dealer events\u2014a perfect example of how to bring gaming and mobility together under one hood.\u00a0<\/span><\/p>\n<\/div>\r\n \r\n

\r\n Consulting, <\/span>\r\n Conzeption, <\/span>\r\n Social Media Management, <\/span>\r\n Strategy, <\/span>\r\n trade fair appearance, <\/span>\r\n Videocontent<\/span>\r\n <\/div>\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n
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Are you intrigued by this case and want to find out more?<\/strong>
\nGet in touch with C\u00e9dric.<\/span><\/h3>\n<\/div>\r\n
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C\u00e9dric Schlosser<\/h5>\r\n

Managing Partner & CEO<\/p>\r\n <\/div>\r\n\r\n

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with myi since:<\/strong>\r\n Start<\/p>

favorite game:<\/strong>\r\n Dota2<\/p>

loves:<\/strong>\r\n Food, Beer & Fantasy<\/p> <\/div>\r\n <\/div>\r\n

MYI Trading Cards\"sidebar\"<\/p>\r\n <\/div>\r\n

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