{"id":12510,"date":"2025-01-27T13:45:21","date_gmt":"2025-01-27T13:45:21","guid":{"rendered":"https:\/\/myi.agency\/case\/swissmilk\/"},"modified":"2025-04-01T09:17:03","modified_gmt":"2025-04-01T09:17:03","slug":"swissmilk","status":"publish","type":"case","link":"https:\/\/myi.agency\/en\/case\/swissmilk\/","title":{"rendered":"Swissmilk Planets"},"content":{"rendered":"\r\n
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Swissmilk<\/strong><\/p>\n<\/div>\r\n \r\n

On- and Offline Activation <\/h3>\r\n <\/div>\r\n <\/div>\r\n
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Gamers know how calming it can be to step into nature now and then, just to clear your head. In gamer lingo, we call it \u201ctouch some grass.\u201d The game \u201cSwissmilk Planets\u201d from \u2014 who else \u2014 Swissmilk, lets you do exactly that without leaving your house. You play as the charming (and very hungry) cow \u201cLovely\u201d, whose one goal is to chomp through 80 kg of grass as quickly as possible. Meanwhile, you\u2019ll casually pick up some fun facts about milk.\u00a0<\/span><\/p>\n

To make sure Lovely leaves no digital blade un-chomped, we launched an online campaign across 22 channels\u2014complete with matching assets. But that wasn\u2019t all: at big conventions like Fantasy Basel and Popcon, our custom arcade stations (in giant Tetra Pak style!) made for a showstopping appearance\u2014truly an udder delight!\u00a0<\/span><\/p>\n<\/div>\r\n \r\n

\r\n Consulting, <\/span>\r\n Conzeption, <\/span>\r\n Digital advertisement, <\/span>\r\n Event Management, <\/span>\r\n Strategy, <\/span>\r\n trade fair appearance<\/span>\r\n <\/div>\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n
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