{"id":13264,"date":"2025-02-17T09:27:05","date_gmt":"2025-02-17T09:27:05","guid":{"rendered":"https:\/\/myi.agency\/case\/swisscom\/"},"modified":"2026-09-02T11:39:10","modified_gmt":"2026-09-02T11:39:10","slug":"swisscom","status":"publish","type":"case","link":"https:\/\/myi.agency\/en\/case\/swisscom\/","title":{"rendered":"Swisscom"},"content":{"rendered":"\r\n<section class=\"text-and-info full\" >\r\n        <div class=\"text-and-info-box\">\r\n        <div class=\"container line-before\">\r\n            <div class=\"row\">\r\n                <div class=\"col-12 col-md-4\">\r\n                    <div class=\"line-after\">\r\n                                                    <div class=\"small-headline\"><p><strong>Swisscom<\/strong><\/p>\n<\/div>\r\n                        \r\n                                                    <h3 class=\"subtitle\">Leaving a Mark<\/h3>\r\n                                            <\/div>\r\n                <\/div>\r\n                <div class=\"col-12 col-md-8\">\r\n                    <div class=\"right\">\r\n                                                    <div class=\"textcontent\"><p><span style=\"font-weight: 400;\">As Swisscom\u2019s lead agency for gaming, we blazed entirely new trails in esports together. Once Swisscom and the world\u2019s largest esports organizer ESL parted ways, a gap appeared in the Swiss gaming scene \u2014 and we filled it with a \u201cSwisscom-Owned\u201d league concept. The result? The Swisscom Hero League and the Swisscom Hero Cup evolved into the largest esports formats in Switzerland. At the same time, we gave Swisscom Gaming\u2019s Twitter channel a fresh strategic direction, turning it into the country\u2019s biggest gaming account on Twitter. This created a platform that gave Switzerland\u2019s top talents in various games the spotlight they deserved.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it wasn\u2019t just the online scene that took off: at events like HeroFest, OLMA, or the Foire du Valais, our custom-designed booths caught eyes and provided the perfect stage for the league\u2019s extensive storytelling. Whether at media days, content planning sessions, or collaborating with brand partners like Red Bull, Samsung, and Logitech G \u2014 everything was aimed at making esports as accessible as possible for the Swiss community. Meanwhile, the custom-built Swisscom Gaming website served as a central hub.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, we ended up raising a few awards together \u2014 but more importantly, we can say we truly helped shine a spotlight on the Swiss gaming scene.<\/span><\/p>\n<\/div>\r\n                        \r\n                                                    <div class=\"all-tags line-before\">\r\n                                                                    <span>Consulting, <\/span>\r\n                                                                    <span>Conzeption, <\/span>\r\n                                                                    <span>Digital advertisement, <\/span>\r\n                                                                    <span>Esports Competition, <\/span>\r\n                                                                    <span>Event Management, <\/span>\r\n                                                                    <span>Influencer Marketing, <\/span>\r\n                                                                    <span>Partnerships, <\/span>\r\n                                                                    <span>Shows, <\/span>\r\n                                                                    <span>Social Media Management, <\/span>\r\n                                                                    <span>Strategy, <\/span>\r\n                                                                    <span>trade fair appearance, <\/span>\r\n                                                                    <span>Videocontent<\/span>\r\n                                                            <\/div>\r\n                        \r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n<section class=\"phonevideo\" >\r\n        <div class=\"container\">\r\n        <div class=\"row\">\r\n                 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\/><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Day2_4K-961-scaled.jpg\" class=\"gallery-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Day2_4K-961-scaled.jpg 2560w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Day2_4K-961-300x200.jpg 300w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Day2_4K-961-1024x683.jpg 1024w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Day2_4K-961-768x512.jpg 768w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Day2_4K-961-1536x1024.jpg 1536w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Day2_4K-961-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/day2_HQ-360-scaled.jpg\" class=\"gallery-image\" alt=\"\" loading=\"lazy\" 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sizes=\"auto, (max-width: 1190px) 100vw, 1190px\" \/><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Fragbox_Gaming-4-scaled.jpg\" class=\"gallery-image\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Fragbox_Gaming-4-scaled.jpg 2560w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Fragbox_Gaming-4-300x200.jpg 300w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Fragbox_Gaming-4-1024x683.jpg 1024w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Fragbox_Gaming-4-768x512.jpg 768w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Fragbox_Gaming-4-1536x1024.jpg 1536w, https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/Fragbox_Gaming-4-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2025\/02\/DAY-3-4K-230-scaled.jpg\" 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400;\">Luca<\/span>!<\/h3>\n<\/div>\r\n                                                <div class=\"d-block d-xl-none mini-team-card\">\r\n                                                                    <div class=\"team-card true \" data-count=\"count-1\">\r\n            <div class=\"black-card\"><\/div>\r\n            <div class=\"shaped-image\"><img decoding=\"async\" width=\"566\" height=\"800\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/Luca-Final.png\" class=\"team-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/Luca-Final.png 566w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/Luca-Final-212x300.png 212w\" sizes=\"auto, (max-width: 566px) 100vw, 566px\" \/>            <div class=\"black-background\"><\/div>\r\n            <div class=\"textcontent\">\r\n                <div class=\"info on-always\">\r\n                    <h5>Luca Hartmann<\/h5>\r\n                                            <p 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scene.<\/p>\n","protected":false},"author":42,"featured_media":13249,"template":"","meta":{"_acf_changed":false,"footnotes":""},"subject":[408,407,409],"skills":[400,402,457,456,446,451,453,459,450,448,447,452],"class_list":["post-13264","case","type-case","status-publish","has-post-thumbnail","hentry","subject-creation-activation","subject-data-insights","subject-strategy-impact","skills-consulting-en","skills-conzeption","skills-digital-advertisement-en","skills-esports-competition-en","skills-event-management-en","skills-influencer-marketing-en","skills-partnerships","skills-shows-en","skills-social-media-management-en","skills-strategy","skills-trade-fair-appearance","skills-videocontent-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Swisscom - MYI<\/title>\n<meta name=\"description\" content=\"Lead agency for gaming at Swisscom: a new era. 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