{"id":16045,"date":"2026-09-18T09:44:16","date_gmt":"2026-09-18T09:44:16","guid":{"rendered":"https:\/\/myi.agency\/case\/scoop-by-coop\/"},"modified":"2026-09-28T08:57:46","modified_gmt":"2026-09-28T08:57:46","slug":"scoop-by-coop","status":"publish","type":"case","link":"https:\/\/myi.agency\/en\/case\/scoop-by-coop\/","title":{"rendered":"scoop by Coop"},"content":{"rendered":"\r\n<section class=\"text-and-info full\" >\r\n        <div class=\"text-and-info-box\">\r\n        <div class=\"container line-before\">\r\n            <div class=\"row\">\r\n                <div class=\"col-12 col-md-4\">\r\n                    <div class=\"line-after\">\r\n                                                    <div class=\"small-headline\"><p><span style=\"font-weight: 400;\">Coop<\/span><\/p>\n<\/div>\r\n                        \r\n                                                    <h3 class=\"subtitle\">National brand campaign<\/h3>\r\n                                            <\/div>\r\n                <\/div>\r\n                <div class=\"col-12 col-md-8\">\r\n                    <div class=\"right\">\r\n                                                    <div class=\"textcontent\"><p><span style=\"font-weight: 400;\">When Coop came to us with a new platform for Gen Z, we did what any serious agency would do in that situation: we had a 1.5-metre ice cream scoop made. <\/span><span style=\"font-weight: 400;\">Or something like that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Scoop is Coop\u2019s new youth platform within the Supercard app, packed with benefits: free products, gadgets, merch, free lunches, trips and monthly grand prizes. Basically, a whole lot of stuff you\u2019d happily take. <\/span><span style=\"font-weight: 400;\">The problem? \u201cA whole lot of stuff\u201d doesn\u2019t exactly make for a great communication platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So we asked ourselves: how do you show young people, in one second, that there\u2019s free stuff up for grabs? <\/span><span style=\"font-weight: 400;\">The answer was already in the name. <\/span><span style=\"font-weight: 400;\">We turned Scoop into an oversized ice cream scoop. Big enough to get noticed. Simple enough to get instantly. And weird enough not to look like yet another app campaign desperately trying to cosplay youth culture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ice cream scoop became the face of the national brand campaign. It showed up across OOH and DOOH, in social assets, content pieces and pretty much anywhere with an attention span shorter than the average TikTok user.<\/span><\/p>\n<p><strong>We had the attention. Now we had to conquer the feed.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">So we made Scoop something you could actually experience. With creators bringing the scoop to the FYP. With social-first content for TikTok, Instagram, Snapchat and YouTube. And with the \u201cScoop Quest\u201d: a digital treasure hunt where the community had to chase clues and prizes across the internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What started as a new feature in the Supercard app suddenly became a very big deal. Quite literally.\u00a0<\/span><span style=\"font-weight: 400;\">Long story short: we handed over the scoop. <\/span><span style=\"font-weight: 400;\">Gen Z started scooping.<\/span><\/p>\n<\/div>\r\n                        \r\n                                                    <div class=\"all-tags line-before\">\r\n                                                                    <span>Brand Campaign, <\/span>\r\n                                                                    <span>Conzeption, <\/span>\r\n                                                                    <span>DOOH, <\/span>\r\n                                                                    <span>Gen Z, <\/span>\r\n                                                                    <span>Influencer Marketing, <\/span>\r\n                                                                    <span>Launch Campaign, <\/span>\r\n                                                                    <span>OOH, <\/span>\r\n                                                                    <span>Production, <\/span>\r\n                                                                    <span>Social Content<\/span>\r\n                                                            <\/div>\r\n                        \r\n                    <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n<\/section>\r\n<section class=\"phonevideo\" >\r\n        <div class=\"container\">\r\n        <div class=\"row\">\r\n                        <div class=\"col-12 col-md-6 col-xl-4\">\r\n                <div class=\"video-wrap\">\r\n\r\n                                            <video>\r\n                            <source src=\"https:\/\/myi.agency\/wp-content\/uploads\/2026\/09\/Max-Loeffel.mp4#t=0.1\" type=\"video\/mp4\">\r\n                            Your browser does not support the video tag.\r\n                        <\/video>\r\n                              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                                                <div class=\"text\">\r\n                                                <div class=\"text-wrap\"><h3><strong>Interested in this case and want to know more?<br \/>\n<\/strong><span style=\"font-weight: 400;\">Get in touch with Manuel.<\/span><\/h3>\n<\/div>\r\n                                                <div class=\"d-block d-xl-none mini-team-card\">\r\n                                                                    <div class=\"team-card true \" data-count=\"count-1\">\r\n            <div class=\"black-card\"><\/div>\r\n            <div class=\"shaped-image\"><img decoding=\"async\" width=\"1810\" height=\"2560\" src=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/Manu-Final-1-scaled.webp\" class=\"team-thumbnail\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/Manu-Final-1-scaled.webp 1810w, https:\/\/myi.agency\/wp-content\/uploads\/2024\/10\/Manu-Final-1-212x300.webp 212w, 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