{"id":11620,"date":"2024-10-17T11:23:55","date_gmt":"2024-10-17T11:23:55","guid":{"rendered":"https:\/\/myi.agency\/about\/"},"modified":"2025-05-07T10:17:46","modified_gmt":"2025-05-07T10:17:46","slug":"about","status":"publish","type":"page","link":"https:\/\/myi.agency\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"\r\n
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About MYI<\/strong><\/p>\n<\/div>\r\n

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\r\n We <\/span>\r\n <\/div>\r\n
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Gaming Culture Marketing<\/strong><\/p>\n<\/div>\r\n \r\n

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MYI is a full-service agency specializing in gaming and nerd culture.<\/strong> As an active part of the scene, we don\u2019t just offer standard solutions\u2014we develop bold concepts and authentic messages that do more than just stand out: they thrill the community. Backed by data-driven insights and effective strategies, we support our clients from initial consultation and ideation all the way through to final execution.<\/h3>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n
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Customers<\/strong><\/p>\n<\/div>\r\n \r\n \r\n \r\n

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Gaming at Heart<\/strong><\/h2>\r\n <\/div>\r\n
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At MYI, we belong to a select group because we have all been able to turn our passion into a profession. As passionate nerds, we are still deeply rooted in the gaming scene. With our own projects, we continue to actively support them and stay at the pulse of the community.<\/p>\n <\/div>\r\n <\/div>\r\n

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Our Ventures<\/strong><\/p>\n<\/div>\r\n \r\n \r\n

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SwitzerLAN<\/h3>\n<\/div> \"\"
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With over 2000 gamers, SwitzerLAN is the largest LAN party in the German-speaking world and the annual highlight for the gaming community.<\/p>\n

switzerlan.ch<\/strong><\/a><\/p>\n<\/div> <\/div>\r\n <\/div>\r\n

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Future Legends<\/h3>\n<\/div> \"\"
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Future Legends is a MYI spin-off dedicated to esports talent management and influencer marketing.<\/p>\n

x.com\/futurelegendseu<\/a><\/strong><\/p>\n<\/div> <\/div>\r\n <\/div>\r\n

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mYinsanity<\/h3>\n<\/div> \"\"
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mYinsanity is the most successful esports team in Switzerland. Since its foundation, the team has won numerous titles and a total of almost 1 million dollars in prize money.<\/p>\n

myinsanity.ch<\/a><\/strong><\/p>\n<\/div> <\/div>\r\n <\/div>\r\n

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Smash Contest<\/h3>\n<\/div> \"\"
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The Smash Contest is Germany’s biggest competition in Super Smash Bros. Hundreds of players gather at conventions, battle against each other on the Nintendo Switch and smash for a place on the podium.<\/p>\n

smashcontest.de<\/a><\/strong><\/p>\n<\/div> <\/div>\r\n <\/div>\r\n

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Rival Rock<\/h3>\n<\/div> \"\"
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The Rival Rock Series is the most successful online tournament series for the DACH community in the blockbuster game \u201cFortnite\u201d.<\/p>\n

rivalrock.de<\/a><\/strong><\/p>\n<\/div> <\/div>\r\n <\/div>\r\n

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Rival Rush<\/h3>\n<\/div> \"\"
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Rival Rush is the Rocket League league for Germany, Austria and Switzerland. In addition to online competitions, participants also play in offline events such as the in-house SwitzerLAN and gamescom LAN.<\/p>\n<\/div> <\/div>\r\n <\/div>\r\n

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Gamescom LAN<\/h3>\n<\/div> \"\"
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The Gamescom LAN is the most relevant and exclusive LAN in Germany. Among the participants of the LAN are the biggest creators in Germany and the event is the venue for various Twitch shows.<\/p>\n

gamescomlan.gg<\/a><\/strong><\/p>\n<\/div> <\/div>\r\n <\/div>\r\n

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HeroFest<\/h3>\n<\/div> \"\"
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HeroFest is a nerd and gaming convention in Bern and, with over 20,000 visitors, is one of the biggest events in the scene in Switzerland.<\/p>\n

herofest.ch<\/a><\/strong><\/p>\n<\/div> <\/div>\r\n <\/div>\r\n

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Gaming & Sport Camps<\/h3>\n<\/div> \"\"
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The Gaming & Sport Camps enable children and young people to immerse themselves in the world of esports. In addition to gaming sessions and a sports program, the timetable also includes responsible use of the online world.<\/p>\n

www.mssports.ch<\/a><\/strong><\/p>\n<\/div> <\/div>\r\n <\/div>\r\n

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EEvent<\/h3>\n<\/div> \"\"
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The LAN party series EEvent is legendary. Well over a dozen editions have already taken place throughout Switzerland.<\/p>\n

landing.eevent.ch<\/a><\/strong><\/p>\n<\/div> <\/div>\r\n <\/div>\r\n

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GameInn<\/h3>\n<\/div> \"\"
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Interested parties have been able to book gaming vacations at GameInn since 2021. The GameInn offers everything a gamer’s heart desires, including massages and room service directly at the gaming station.<\/p>\n

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Swiss Drone League<\/strong><\/h3>\n<\/div> \"\"
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Until 2020, we organized the official Swiss championships for FPV racers with the Swiss Drone League and hosted events throughout Switzerland.<\/p>\n<\/div> <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n

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Our Roots<\/strong><\/p>\n<\/div>\r\n \r\n

From Passion<\/strong> to Passion & Professional<\/p>\n<\/h3>\r\n \r\n

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Around 20 gamers meet up in the B\u00e4rensaal in the village of Worb to have a good time at a small LAN. <\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n\r\n \r\n

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The Swiss gaming clan mYinsanity is founded. C\u00e9dric Schlosser and Dominique Hostettler are among the first members.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n\r\n \r\n

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mYinsanity takes part in various LAN parties throughout Europe and competes in tournaments in Switzerland, Germany and England.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n\r\n \r\n

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The first steps towards professionalism: mYinsanity founds a gaming house in the small town of Kirchlindach near Bern. The board lives there and offers the athletes in the team a place to train.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n\r\n \r\n

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We sign our first professional. The Korean StarCraft player \u201cStardust\u201d comes to Bern, lives in the gaming house for board and lodging and takes part in various European tournaments \u23bc and wins.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n\r\n \r\n

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mYinsanity is no longer a small clan, but at the forefront of international esports. We sign up more athletes, including the future world champions \u201cReynor\u201d and \u201cSerral\u201d. At peak 14 people from different nations in the gaming house.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n\r\n \r\n

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MYI organizes the first SwitzerLAN with over 200 participants in the halls of BernExpo.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n\r\n \r\n

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We also become the best team in Europe in the game Heroes of the Storm and play for international titles. In total, mYinsanity earns over 900,000 dollars in prize money.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n\r\n \r\n

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Things get serious: we found MYI Entertainment, the first agency for esports & gaming in Switzerland. This is followed by the first Swiss-wide campaigns, presentations and appearances at various events.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n\r\n \r\n

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In addition to various agency assignments, we don’t miss the opportunity to push our own events: SwitzerLAN now has space for 1337 participants.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n\r\n \r\n

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Together with BERNEXPO, we launch our own convention: HeroFest.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n\r\n \r\n

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Our unique esports experiment Team Helix gives five Swiss League of Legends talents the chance to live and train as professionals for a year. Two of these talents then make it into international professional esports.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n\r\n \r\n

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The next big step. We found MYI Germany to meet the increasing number of international orders.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n\r\n \r\n

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For the first time, we host the gamescom LAN in Cologne with over 1700 participants and almost 100 content creators. Together, they produce over 830 hours of livestream content.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n\r\n \r\n

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MYI Entertainment becomes MYI. We are sharpening our branding and positioning ourselves more clearly. As a reward, we also got a new look.<\/p>\n <\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n\r\n <\/div>\r\n \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n

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Our Wins<\/strong><\/p>\n<\/div>\r\n \r\n \r\n \r\n

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RIGHT TO PLAY<\/h2>\r\n <\/div>\r\n
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The Right to Play Foundation enables women in Pakistan to receive an education, brings disabled children to scouts in Rwanda and fights against the forced marriage of young girls in Ethiopia. Play promotes cognitive skills, self-confidence and creativity. This is what Right to Play is committed to. We support them as our \u201cCharity of Choice\u201d!<\/p>\n <\/div>\r\n <\/div>\r\n

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HSG SPIN-OFF<\/h2>\r\n <\/div>\r\n
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We value innovation, entrepreneurship and sustainability. Several of our team members have enjoyed or are enjoying an education at the University of St. Gallen, which shares these values with us. Today we proudly bear the HSG Spin-Off label.<\/p>\n <\/div>\r\n <\/div>\r\n

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Interested in working with us?
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