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HeroFest reloaded: everything rethought in 2025
25. June 2025byMYI
Time to level up! MYI returns with HeroFest and many new attractions and will once again be one of the biggest Swiss conventions - for gaming, pop culture and fantasy - from 3 to 5 October 2025. Ticke...
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EsportsEventsMYINews
​Ready, Set, Battle! – The TCS eSports League feat. Fortnite is back
25. June 2025byMYI
MYI has been running the TCS eSports League together with the Touring Club Switzerland (TCS) since 2018, proving that gaming, culture, community and popular sport are all possible at the same time. Wi...
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EsportsEventsEvents MYIMedienspiegelMYIProjects
Red Bull Gamerations
07. May 2025byMYI
What does an event day at MYI actually look like? We accompanied our team “behind the scenes” at the Red Bull Gameration 2024 and captured the whole thing on video. Under the project management of Ro...
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AllgemeinConsultingMYIServices
Fokus auf Marketing mit Gaming und Nerd-Kultur
12. March 2025byManuel Oberholzer
Warum ist MYI nicht mehr “die Agentur für Esports & Gaming“? Manuel, unser Mitgründer, hat sich dieser Frage, die im Rahmen unseres Rebrandings aufgekommen ist, angenommen. Teil des Rebrand...
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ConsultingEsportsMYINewsServices
Neuausrichtung und Rebranding
17. February 2025byMYI
Aus MYI Entertainment wird MYI. Neuer Look, klarer Fokus, gleiche Passion. Neue Aufträge - neue Agentur Seit unserer Gründung als Agentur für Gaming, E-Sports und Culture-Marketing im Jahr 2016 ...
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