Strongman Run 3.0

There’s hardly a slogan that sticks in your mind quite like Fisherman’s Friend’s legendary “If they’re too strong, you’re too weak.” Almost equally legendary is the Fisherman’s Friend Strongman Run, where participants put their strength to the test — and we’ve brought it into the digital realm. 

For several years now, fearless gamers have been diving into our custom-built maps in Fortnite, Minecraft, and Super Mario Maker. Each digital arena is a seriously tough nut to crack — just the Fisherman’s Friend way. You don’t need to be a pro gamer to conquer these courses, but you definitely need grit. Only the most creative and persistent players get a shot at prizes. If you’re not quite so quick on the sticks, you can try your luck at the HeroFest booth (also planned and produced by MYI) to show off your skills. With influencers like AdiTotoro and Maelo, who hit the target audience spot-on, this digital Strongman Run reaches millions of contacts every year—taking the event firmly into the mainstream.