Fisherman’s Friend x LAAX

Winter in Laax is so beautiful that you just want to enjoy it all year round. And now you can! In 2025, we took the “Fisherman’s Friend Gaming Challenge” to the snow to let daring participants prove their skills. And when you think of snow, you naturally think of Laax. In collaboration with the world-famous ski resort, we created our own map in Fortnite, one of the biggest game titles ever. From the iconic “GALAAXY” mountain station, players plunge into the hunt for the high score and refreshing lozenges, navigating through “The Big Beast”—the world’s largest halfpipe and a winter sports landmark.

For several years in a row now, the strongest gamers have been proving themselves in our custom-created maps in Fortnite, Minecraft, and Super Mario Maker. Each of these digital arenas is a real challenge—just like Fisherman’s Friend. You don’t have to be a pro gamer to master the courses, but you definitely need to show some grit. Only the most creative and tireless players have a chance at winning prizes. If you’re not so skilled with your fingers, you can also try your luck at the booth at HeroFest and show what you’ve got.