Unleash Your Game

Sure, MYI and ERAZER have been a solid duo for a while now — but since 2022, we’ve leveled up our partnership further by taking on the role of lead agency for ERAZER in the DACH region. As a full-service agency, we don’t just manage social media channels, content production, influencer marketing, and ad campaigns; we’re also on hand to advise them every step of the way. True to the ERAZER claim, we’re unleashing our game together and continuously rolling out new projects. 

One of those projects is YR2V, “Your Road to Victory,” an esports format that embodies this motto to the fullest: at mega-events like gamescom and Paris Games Week in 2024, we searched for the next big “Gamechanger” in Rocket League, supported by influencers like Maxim, HoneyPuu, and Mexify. After a qualification phase, the best made it into a professional bootcamp and the Grand Final, where one winner prevailed. “Tjester,” who topped over 4,000 competitors, emerged victorious.