Unleash Your Game

Sure, MYI and ERAZER have been a well-established duo for a while – but since 2022, we have deepened our collaboration further and have since been responsible for engaging the gaming community as the lead agency for ERAZER in the DACH region. As a full-service agency, we don’t just manage social media channels, content production, and influencer or advertising campaigns, but also provide strategic advice at all times, including marketing strategy and rebranding. True to the Erazer claim, we are now “unleashing our game” together and constantly developing new projects.

With YR2V, “Your Road to Victory”, we have created a unique esports format, searching for the next “Gamechanger” annually with the support of creators like Maxim, HoneyPuu, Mexify, and Amar. 2025 was all about Fortnite and outperformed everything that came before: 8 regions, 8 international influencers, 6 weeks of online qualifiers with over 26,000 players from all over Europe. In the end, 100 players made it to the grand LAN final in Hamburg, where they fought for a prize pool of 100,000 euros and a hand-forged ERAZER pickaxe, which the winner can now hang in their wall at home.