Battle Arena with lighthouse effect

Interdiscount.ch provides gamers with the right gear for their skills – and MYI provides the stories. We developed stand concepts for the major Swiss conventions that attract visitors from far and wide. Why? On the one hand, because of the unmissable red lighthouse with the Interdiscount logo – and on the other, because it was right at the heart of the action.

At the Beat-the-Pro Challenges, fans lined up to compete against big names such as Fortnite pro Noahreyli or ML_Gamer, take selfies, get gaming tips and, of course, win goodies. Those who weren’t currently playing could follow the spectacle directly via livestream.

And because so much excitement shouldn’t be confined to the stand, we extended the trade fairs into a multichannel experience via Interdiscount’s social media channels – with influencer content and real-time stories that allowed the online audience to participate in the action.