A new Era

As Swisscom’s lead agency for gaming, we blazed entirely new trails in esports together. Once Swisscom and the world’s largest esports organizer ESL parted ways, a gap appeared in the Swiss gaming scene — and we filled it with a “Swisscom-Owned” league concept. The result? The Swisscom Hero League and the Swisscom Hero Cup evolved into the largest esports formats in Switzerland. At the same time, we gave Swisscom Gaming’s Twitter channel a fresh strategic direction, turning it into the country’s biggest gaming account on Twitter. This created a platform that gave Switzerland’s top talents in various games the spotlight they deserved.

But it wasn’t just the online scene that took off: at events like HeroFest, OLMA, or the Foire du Valais, our custom-designed booths caught eyes and provided the perfect stage for the league’s extensive storytelling. Whether at media days, content planning sessions, or collaborating with brand partners like Red Bull, Samsung, and Logitech G — everything was aimed at making esports as accessible as possible for the Swiss community. Meanwhile, the custom-built Swisscom Gaming website served as a central hub.

Sure, we ended up raising a few awards together — but more importantly, we can say we truly helped shine a spotlight on the Swiss gaming scene.